"We have lots of data but do not know what to do with it." We hear this in almost every SME meeting. Here is our complete method to go from this situation to a first concrete deliverable in 6 weeks.

Why most SME data projects fail

The pattern is always the same: leadership decides to 'do data', buys a BI tool, asks IT to configure it, and 6 months later nobody consults the dashboards. Cost: €20,000-50,000. Result: zero.

The fundamental mistake: starting with the tool rather than the problem. Technology does not create value by itself. Decisions made thanks to data create value.

Data prioritisation matrix
Identify data use cases with highest impact and lowest complexity
6 weeks
to the first concrete deliverables
80%
of SMEs have significant untapped data potential
3 priorities
are enough to start with impact

Our 4-phase method

Phase 1: mapping (weeks 1-2)

Interviews with decision-makers and operational teams. Objective: identify the 10 key business decisions and understand what data is available.

Phase 2: prioritisation (week 3)

Rank use cases by impact and feasibility. Retain the 3 use cases in the high impact, high feasibility quadrant.

Phase 3: quick wins (weeks 4-5)

Deliver a first concrete result quickly on the simplest use case. Not perfect, but real and measurable.

Our conviction: an SME does not need a Data Lake or a dedicated data team to start. It needs 3 well-defined indicators, consulted weekly by the right people.

Data Strategy SME Quick Wins Data Governance BI Transformation

With care,

Sylvie Wendkuni NITIEMA
Founder & Data Scientist · DataSAI