Our evaluation criteria
We evaluated the three tools on 6 criteria: ease of onboarding, data source connections, advanced analytical capabilities, collaboration, AI integration, and value for money.
Power BI (Microsoft): the adoption champion
If your company uses Microsoft 365, Power BI integrates naturally. Data from Excel, Teams and SharePoint is accessible in a few clicks. Included in many Microsoft licences.
Tableau (Salesforce): the flexibility champion
The reference tool for advanced analytical teams. Its visualisation power is unmatched. LOD calculations allow very sophisticated analyses impossible elsewhere.
Our recommendation: Power BI for SMEs in the Microsoft ecosystem. Looker for data-driven teams with a strong SQL focus. Tableau for analytical teams needing maximum flexibility.
Looker (Google): the governance champion
Looker's 'single source of truth' approach: all business logic defined in LookML and shared across the organisation. No divergent calculations depending on who built the dashboard.
Power BI, Tableau and Alteryx are practised on real cases in the Data Analyst Bootcamp.
